It’s a question many are asking, and to some, it seems to be an odd one: Will artificial intelligence put marketers out of work? Just as the tractor reduced the demand for farmhands and workhorses, AI is making marketers’ jobs easier and more efficient. However, as long as the marketer’s work is innovative, intelligent, and
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Digital technology has been evolving at an incredible pace, and the marketing industry has historically and contemporaneously been a huge driving force behind these changes. Just about every company of any size already has some sort of online presence, but those who wish to remain competitive within a changing market landscape need to pay special
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Meaningful, well-written product descriptions are no longer just a nice-to-have in online trading business. Both Google algorithms and the requirements of potential customers are becoming increasingly sophisticated. This is forcing companies to invest time and money in high-quality content. Many companies are now switching to automated texts – these not only help to save many
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Voice search is of great importance in the modern world. People often multitask and appreciate being able to request assistance simply by talking. In fact, more products now sell with the help of voice assistance. As technology improves, the voice assistants are enhanced, thus they will become more important to individuals. For this reason, every
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When most people think of Subconscious marketing, they think of science fiction and brainwashing. However, the term can have positive associations as well, and it can change customers’ perceptions when used ethically. The Two Sides of Subliminal Advertising According to Harvard research, the human mind can unconsciously register words that flash across a screen too
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All the biggest brands have unique ways of creating original, relevant, and entertaining content, and they typically have big marketing budgets as well. However, when someone manages a brand’s social media page or blog without help, it’s a different story. Creating branded graphics, quotes, and images for online marketing can be a time-consuming and expensive
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