Claudia Rothenhorst ist Medien- und Reise-Redakteurin bei der Web-Redaktion. In ihrer Freizeit reist sie gerne und schreibt darüber unter anderem auf
Reisemagazin.biz.
Weitere Artikel von Ihr erscheinen u.a. im Blog der Webagentur
Awantego.
Anyone scoping with topics in the field of online marketing knows the value of good and unique content, which is persistently created (three million blog posts are published every day!). Companies who are successful at content marketing try to get the most out of the content they create. With Content Amplification, you have a method for increasing the
Freemium is a business model in which the base product is offered for free, while the full product and extensions are chargeable. In the case of computer games, it is known as “Free To Play“. Definition of Freemium Freemium is an artificial mix of the two words “free” and “premium” and describes a kind of
Nowadays, there are so many different types of internet marketing techniques, it can be difficult to figure out what’s going to work, what should be avoided, and what’s going to actually bring in more visitors to a website. Influencer marketing has been around for many years but is starting to be used more for internet
Smart content appears to be the wave of the future because it provides a better experience for visitors to a website. When individuals visit a website, the site takes notice of what they are interested in and uses this to provide the visitor with a more personalized experience. The content changes to ensure it is
It’s a question many are asking, and to some, it seems to be an odd one: Will artificial intelligence put marketers out of work? Just as the tractor reduced the demand for farmhands and workhorses, AI is making marketers’ jobs easier and more efficient. However, as long as the marketer’s work is innovative, intelligent, and
Meaningful, well-written product descriptions are no longer just a nice-to-have in online trading business. Both Google algorithms and the requirements of potential customers are becoming increasingly sophisticated. This is forcing companies to invest time and money in high-quality content. Many companies are now switching to automated texts – these not only help to save many