Fans often contribute to a company’s marketing efforts without even realizing they are doing so. User-generated content, however, is becoming more common every day. What exactly is this marketing technique, how it is useful, what is its purpose, and where has user-generated content been of great success? Continue reading and learn the answers to these
Great stories have ways of drawing people in, and that is not just true of written and spoken works. More and more often, marketers use cutting-edge technologies and interactive forms of media to engage in immersive storytelling that serves their own purposes. Many of the most prominent and successful immersive storytelling projects at the moment
Shoppers don’t always know what they really want or need until they actually see it. Modern e-commerce sites make it easy to quickly browse or search through many products, but there are also other options. Online shops that do a good job of actively recommending products can see their sales skyrocket. Whether by turning browsers
Google Local Pack: What’s That all About? The Google local pack is an excellent way to get a local business noticed. When a search is done for local businesses, a map may appear that has information about three local businesses on it. Under the map is the name, address, phone number, and other data for
When you want to create a website for your business, WordPress might be the best option. Tons of businesses today use WordPress to create and maintain their website. While WordPress does provide a ton of features already, there is a lot more businesses can do with their website if they install WordPress plugins. They add
Today’s world is one of instant gratification. When buyers want something, they want it right now, and they’re making decisions almost immediately. These behavioral changes are created and facilitated by the pervasive nature of mobile devices. When smartphone users need information about a product, they have high expectations for speed and they’re in a hurry