SERPs, or search engine results pages, started very basic, just listing the possible websites someone would be interested in based on their search phrases. Now, Google has implemented several SERP features that help users find the information they need much faster. Website owners focusing on the SEO of their website can use the SERP features
Even if they may not be aware of it, most of today’s browsers have already seen Google’s Answer Box. This feature allows users to search for a question and have it answered right on the search page instead of having to navigate through to an actual website. Although it is unarguably a benefit for browsers,
Great stories have ways of drawing people in, and that is not just true of written and spoken works. More and more often, marketers use cutting-edge technologies and interactive forms of media to engage in immersive storytelling that serves their own purposes. Many of the most prominent and successful immersive storytelling projects at the moment
Shoppers don’t always know what they really want or need until they actually see it. Modern e-commerce sites make it easy to quickly browse or search through many products, but there are also other options. Online shops that do a good job of actively recommending products can see their sales skyrocket. Whether by turning browsers
Google Local Pack: What’s That all About? The Google local pack is an excellent way to get a local business noticed. When a search is done for local businesses, a map may appear that has information about three local businesses on it. Under the map is the name, address, phone number, and other data for
The way your website looks is crucial. Everything needs to look good together, needs to work together properly, and needs to be easy for potential customers to read through. It’s important to have a basic style that’s consistent through all of your pages so your customers recognize they’re on your website and know where to